DIGITAL ECONOMY · SUMMARY
Spotify expands audiobooks to more than 180 markets
Spotify announced Wednesday an expansion of audiobook access to more than 180 markets. The company highlights a multilingual catalog and several listening options. This expansion broadens its distribution, without guaranteeing identical access in every country.
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Spotify announced Wednesday that it was expanding access to audiobooks to more than 180 markets, TechCrunch reports. The company is targeting regions in Europe, the Americas, the Caribbean, the Middle East, Africa and Asia. Until now, this offering was primarily available in English-speaking markets and Germany.
The platform says it has expanded its collection to more than 120 languages. Spotify also says it is working with more than 300 publishers worldwide, including Planeta and Mondadori, to develop the catalogs available in different markets. These announcements describe the expansion of its offering, without specifying the full breakdown of titles by country.
Access terms continue to vary. In the eligible countries cited by TechCrunch, including Brazil, Mexico and Poland, a Premium subscription includes 12 hours of audiobook listening. The standalone Audiobook+ subscription offers an allocation of 15 hours. Purchasing individual titles is another option. The geographic expansion should therefore not be equated with a uniform offering for all subscribers.
The business angle is broader distribution: TechCrunch places this expansion in the context of competition with audiobook apps such as Audible. The multilingual catalog and announced partnerships provide an indication of the scale of this effort. On their own, however, they do not allow an assessment of adoption in the new markets or the suitability of each local catalog.