Muse arrives on iPad and expands its connections to business services

Meta has announced that its Muse assistant is available in a dedicated iPad app, according to TechCrunch. This expansion follows its launch on iOS and Android on September 8. The outlet reports a Sensor Tower estimate of more than 6.6 million installations, a metric that does not, on its own, indicate regular use of the service.

Muse allows users to connect accounts to keep track of their emails, meetings or invoices and perform certain tasks, including bookings and purchases. Connectors can be added and activated separately. Users thus choose which services they want to give the agent access to.

The updated list includes tools aimed at small businesses, including Asana, Canva, Dropbox, Figma, QuickBooks and Zoom, as well as connections to Meta advertising accounts. Notion and Granola are also among the reported additions.

Expanding the connections does not, however, guarantee that every action will succeed. TechCrunch says some shopping websites identify agents as bots and block their access. Meta says it is working with partners on an open standard that would allow personal agents to identify themselves to businesses.

If this standard allowed the websites concerned to recognize and accept these agents, it could reduce the reported blocks. This hypothesis remains to be verified: the announcement demonstrates neither adoption of the standard by these websites nor its effectiveness. Availability on iPad and successful transactions are therefore separate aspects to assess.