TECHNOLOGY · ANALYSIS
Veritas announces an authentication chip suited to metal and glass
Veritas presents a new version of its anti-counterfeiting chip, said to work on metal and be readable through glass. The company is thus extending its intended applications to jewelry and bottles, with effectiveness still to be independently evaluated.
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Veritas is expanding the range of objects targeted by its authentication technology. According to statements its founder Luci Holland made to TechCrunch, the new version of its chip works on metal surfaces and can be read through glass. The company describes it as ready for production and suited to items including jewelry, trophies and perfume bottles.
The device combines an authenticated response to each scan with a wire intended to detect tampering. The stated aim is to link the digital identity to the product itself. Customers can also display a certificate of ownership in the Veritas app. These features describe the company’s offering; the article provides no independent test results on its resistance to counterfeiting.
A partnership announced this week with ATHLOS, a women’s track and field competition founded by Alexis Ohanian, calls for integrating the chips into the 18 champions’ crowns. TechCrunch notes that Ohanian is also an investor in Veritas, a connection useful for understanding the context of this adoption.
The potential value lies in the continuity between the object, its identification and its proof of ownership. Its reach would, however, depend on the robustness of the physical integration and digital verification. At this stage, the extension to metal and glass remains a capability announced by the company.